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Inside the Pipeline: Five F&B Concepts, Five Completely Different Directions
Explore five restaurant and hospitality design projects currently in progress at House of Form. From immersive cocktail bars to redefined steakhouses and experiential fast-casual concepts, this behind-the-scenes look highlights our approach to concept-driven design, brand integration, and experience-led interiors shaping the future of F&B hospitality.
Dala Al-Fuwaires
7 min read


Letter from the Founder
Between winning a battle with breast cancer, mothering an infant, and continuing to lead and grow House of Form, I can say that our holiday office closure wasn’t just nice, it was the reset my mind, body, and spirit deeply needed. And yet somehow, it was also one of our most defining years, both personally and professionally.
Dala Al-Fuwaires
3 min read


A Letter from the Founder & Owner of House of Form
Hi friend, Dala here 👋🏽 As I sit behind my computer and write this note to you, I am also reflecting on the last year of business ownership, growth, and balancing my role for what's best for the business. My day-to-day has done a 180, so I can now focus fully on running a boutique interior design studio as a CEO. I'm still wearing just about every hat, but now I've got some incredible leaders on board, so I can zero in on the good stuff.
Dala Al-Fuwaires
3 min read


5 Steps To Properly Lighting Your Restaurant
One of the most important features of restaurant design is the lighting—not only for the customer experience, but also for the appearance of the food and drink. Whether you’re a fast casual or fine dining establishment, lighting is a make-or break-factor. That’s why we’re sharing a five-step guide to properly lighting your restaurant.
Dala Al-Fuwaires
4 min read


7 Important ADA Restroom Requirements For Your Commercial Space
Opening a commercial business is a very rewarding yet complex experience. When you’re in the process of designing your establishment, the restrooms are often the last thing on your mind. But due to their many code requirements, restrooms should actually be toward the top of your to-do list—especially if you want to prevent unexpected roadblocks that could affect your timeline or budget.
Dala Al-Fuwaires
4 min read


Biophilic Interior Design Ideas For Your Commercial Spaces
Bring the outside indoors by incorporating elements of nature like plants, wood, stone, and running water into your commercial spaces. Incorporating biophilic interior design in commercial spaces provide physiological benefits like reducing stress levels, elevating mood, fostering creativity, all of which lead to improvements in the experience. Humans have a natural instinct to be connected to nature. Biophilic design is the perfect way to foster that connection.
Dala Al-Fuwaires
3 min read


Eye-Catching Medical Clinic Interior Design Ideas
Medical clinics don’t have to look boring and intimidating. With good design, they can be a place of serenity. Elements of interior design evoke a positive or negative emotional response in people. Vibrant spaces with their own unique feel evoke a positive emotional response. Drab spaces with uninspiring designs evoke negative emotional responses such as boredom or increased anxiety.
Dala Al-Fuwaires
2 min read


A Letter from the Founder & CEO of House of Form
Hi friend, Dala here 👋🏽 One of my favorite ways to begin the new year is by spending our first day back in the studio free from emails and project work, placing intentional focus at the forefront of our collective minds.
Dala Al-Fuwaires
2 min read


The Intersection of Design & Hospitality
Our hospitality retreat is solely to gather design inspiration, experience a different worldview, and spend wholesome time together. Yes, we have a tight agenda full of restaurants, bars, hotels, retail shops, etc. But we’re galavanting through the streets taking in the surrounding culture - the sights, sounds, smells, languages, fashion, architecture, and, most importantly, the food.
Dala Al-Fuwaires
1 min read


The Rise of Maximalist Design: How Bold Interiors are Shaping Hotels in 2025
Maximalism is back - and it’s redefining the hospitality experience. In 2025, hotels are embracing bold, layered, and visually dynamic interiors to captivate guests from the moment they arrive. As the industry shifts away from minimalism, hoteliers are discovering the power of rich colors, intricate patterns, and statement decor to create one-of-a-kind stays.
Dala Al-Fuwaires
3 min read


Small but Luxe: Hotel Room Design Hacks to Maximize Space & Comfort
Luxury isn’t about size - it’s about experience. Boutique hotels and urban properties often contend with limited room sizes, but thoughtful design can transform even the smallest spaces into high-end retreats. By incorporating smart layouts, multifunctional furniture, and upscale details, hoteliers can create a sense of indulgence without expanding their footprint.
Dala Al-Fuwaires
2 min read


Designing Hotels for Bleisure: Blending Business with Leisure Travel
The lines between business and leisure travel are blurring, giving rise to the concept of "bleisure" - a travel trend where professionals extend work trips to incorporate personal experiences. With the rise of remote work and flexible schedules, travelers are seeking hotels that seamlessly blend productivity with relaxation. The challenge for hoteliers? Designing spaces that cater to both professional needs and leisure indulgence.
Dala Al-Fuwaires
2 min read


How Flagship Stores Are Becoming Multi-Sensory Brand Experiences
Flagship stores are no longer just retail spaces - they’re immersive brand destinations. In an age where online shopping offers convenience, physical stores must deliver something digital platforms can’t: experiences that engage all the senses. By transforming into multi-sensory environments, flagship stores are captivating customers and deepening brand connections in powerful, memorable ways.
Dala Al-Fuwaires
2 min read


The Power of Local: How Boutique Hotels Can Support & Showcase their Community
Boutique hotels aren’t just places to stay - they’re gateways to local culture. Today’s travelers crave authentic experiences that connect them to the destination’s people, traditions, and stories. By embracing local partnerships, design elements, and community-driven initiatives, boutique hotels can create meaningful guest experiences while supporting the places they call home.
Dala Al-Fuwaires
2 min read


The Psychology of Luxury Store Design: Creating an Atmosphere of Exclusivity
Luxury shopping is emotional and aspirational. Every design choice - from lighting to layout - affects how customers perceive the brand and how they behave within the space. By understanding consumer psychology, brands can craft environments that foster connection, elevate perceived value, and encourage purchasing decisions.
Dala Al-Fuwaires
2 min read


Designing Under Pressure: How U.S. Tariffs Are Shaping Hospitality Interiors
Many hospitality projects rely on global materials: lighting from Italy, textiles from India, and specialty stone from Spain. When tariffs increase, those items become more expensive, pushing projects over budget or requiring last-minute substitutions.
Dala Al-Fuwaires
3 min read


How to Design Multifamily Amenities That Increase Leasing Rates
In today’s competitive rental market, multifamily properties are no longer just about providing a roof over residents’ heads - they’re about creating a lifestyle. With renters seeking more than just square footage, thoughtfully designed amenities have become a game-changer for attracting and retaining tenants. By crafting spaces that cater to modern lifestyles, developers and designers can significantly boost leasing rates and create communities that residents are proud to ca
Dala Al-Fuwaires
3 min read


The Rise of Experiential Travel & How Boutique Hotels Can Adapt
Experiential travel, which focuses on immersive, meaningful, and personalized adventures, has reshaped the hospitality landscape. Boutique hotels, known for their intimate atmospheres and unique offerings, are perfectly positioned to capitalize on this trend.
Dala Al-Fuwaires
2 min read
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555 W Turney Ave #208, Phoenix, AZ 85013
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